The design agency Orchidea agency worked on updating Microkhim’s visual style. The rebranding is based on the key vectors laid in the philosophy of Microkhim: innovation, human-centric, accessibility and friendliness. “We wanted to update the brand, keeping in touch with its origins and history. It was very important to combine innovation, consistency and pharmaceutical accuracy with a friendly tone, simplicity and clarity for the end user. Therefore, we went into simple geometric shapes, expressive colors and a very clear system that creates visual integrity and brand awareness “- art director of Orchidea agency, Valeriia Shaposhnikova. One of the important tasks of rebranding was to create a visual packaging system that would enhance the brand awareness of Microkhim and create a positive user experience. From now on, all the company’s products will have a single visual approach to packaging. Each therapeutic group has its own color solution and geometricality. Since the vast majority of Microkhim products are prescription, in its rebranding the company focused on a common system for all products in the portfolio that would work together on the image and brand recognition of the manufacturer. Changing packaging is a long process, but the company says it is already actively working on its implementation, so that in the coming months it will зʼявилося on the shelves. After the start of a full-scale invasion Microkhim changed its business model by reorienting itself to contract manufacturing in partnership with leaders in the domestic pharmaceutical industry. Maintaining the quality of drugs and a high level of evidence are key priorities of the company. This is fundamental in the choice of partners, development strategy and the formation of the company’s portfolio.